Basecamp for Noobs: Overview

Blog post by: Ezekiel Rudick | Writer

“Projects don’t fail from a lack of charts, graphs, stats, or reports, they fail from a clear lack of communication. Basecamp solves this problem by providing tools tailored to improve the communication between people working together on a project” -Basecamp HQ

At Caffelli, we love anything that helps us work better as a team. With a growing pool of talented creatives—working on multiple complex projects simultaneously—efficient online collaboration is essential.

Create a Jaw-dropping PowerPoint Presentation

Blog post by: Caitlin Walker | Writer

Embarrassed by a PowerPoint presentation that’s a little less than perfect? At Caffelli, we know that all good campaigns find a home in PowerPoint. That’s why we’ve collected our best tips and tricks so you can create amazing presentations, faster and more efficiently.

Tip 1: Be a Slide Master

Essential Brain Food/Snacks for Creatives

Blog post by: Caitlin Walker | Writer

It’s 7am. Your lackluster enthusiasm to start the day summersaults into what I call “turbo mode” after the first two cups of morning coffee… followed by a hearty breakfast of scrambled eggs with spinach, whole-wheat toast and orange juice.

The day starts off strong—you knock out projects with super speed—nothing can stand in your way, until… 11am hits, and you’re hungry again. What do you do? You’re swamped with work and have several afternoon meetings. Do you stay and push through, or do you take the time out of your day to eat lunch?

Facebook Ads Get a Facelift

Blog post by: Marcelo Anteparra-Naujock | Executive Creative Director

For those of you who are not familiar with Sponsored Stories, it is one of Facebook’s latest and most effective media products for advertisers. In short, sponsored stories are ads that are automatically created based upon the latest wall post of a Facebook Page.

Vector vs Raster

Blog post by: Alec Hill | Design Director

We get asked quite a bit to explain what the difference is between vector files and raster files, primarily when dealing with logo files. To put it as simply as possible, a vector file can be scaled to whatever size you want while a raster file can’t. A vector file is made up of a series of lines and connecting points, all based on mathematical equations that tell those lines and points how to keep their shape when scaled up or down. A raster file is based on pixels, or a bunch of little squares, each with it’s own bit of information.

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