Nossa Familia Coffee is a family-run coffee roaster and brewer located in Portland, OR, and an emerging enthusiast brand that we believe in. Nossa Familia turned to Caffelli to help grow their business by giving their brand a step up. The initial effort included a full audit of their retail shelf experience to establish a premise for the brand “look” that would differentiate them from the competition. Based on these findings, Caffelli jumped into the creation of a custom logo and package design, brand direction and more.
Already, the rebrand has accounted for a 400% lift in sales. We are grateful to have been able to create high impact work that will help brew a loyal consumer base of coffee-loving enthusiasts in the coming years.
“I think all of us in the room got goose bumps when we first saw the logo.”
—Augusto Carvalho Dias Carneiro, Owner—Nossa Familia Coffee