Twitch.tv + Green Man Gaming

Marketing Campaign

Digital CampaignMedia BuyOnline Sales

Marketing to the Enthusiast Masses

Caffelli was eager to jump on the opportunity to promote exclusive Green Man Gaming deals in a Twitch.tv marketing campaign. As a company with a longstanding background in marketing to gaming enthusiasts, Caffelli was ready for the task of creating ad copy and imagery for Green Man Gaming’s limited time game deals.

Thanks to our vast experience in creating gaming and enthusiast-oriented campaigns, Caffelli was able to quickly turn out expertly crafted copy and imagery to meet the client’s needs. Copy was direct and ad images were bold and eye-catching. The creative easily grabbed viewer attention and prompted a high level of engagement when coupled with an organic influencer strategy and platform.

Before launching every media campaign, Caffelli conducts demographic research and fine-tunes audience targeting to ensure that ads reach the right viewers. A/B testing is also carried out to determine which ad copy and image combinations are the strongest performers. By rotating creative at key strategic points throughout campaigns, we can ensure that our objectives are met or beat. In addition, our campaigns leverage cutting-edge brand safety firewalls and analytics that allow for fluid shaping to meet and exceed business goals.

Thousands of Games Sold

The campaign resulted in thousands of purchases and a conversion rate that beat Twitch.tv’s standard campaign performance. Caffelli is grateful to have had the opportunity to engage with gaming enthusiasts and facilitate some epic gaming experiences!

Creative Services Delivered

  • Campaign Strategy & Audience Targeting
  • Content & Imagery Creation
  • Campaign Moderation & Management
  • Campaign Analytics Reporting
  • Digital Media Brand Safety