These are independent perspectives from our Leadership Team. They may or may not align with strategic recommendations for current clients, and/or may simply be the way we feel as individuals. Rather than giving you a curated blog article, we wanted you to know how we, as humans, think.
- Marcelo (CEO): Generative AI is improving at Ludicrous Speed! Amazing video generation models interfacing with LLMs, like Veo 3 on remarkable Nvidia tech stacks, are something to keep your eye on. While I think there are agencies trying to either establish themselves, or win accounts by promising cost savings, I look at it as cost shifting and talent centric. Writing, editing, and strategy will win the day with Gen AI assisting.
- Peter (Content Director): I predict that in 2026 we’ll see so many AI-generated Arnold Schwarzenegger face-swap memes that the entire meme economy will crash.
- Alec (Design Director): Video and animation for us has always been about telling a story in an interesting and captivating way, and we use many resources to accomplish that. I personally spend a lot of time sourcing stock b-roll and there are times when I can’t find that exact shot I have in my head, so I have to settle with something different. I foresee generative video not only helping me get results faster, but also getting me closer to, if not exactly, what I am looking for. Another area where I am already seeing meaningful time savings is during the first narrative cut of a talking head video. After I have a full transcript, I can send it through AI to give me initial content and cut suggestions that get the creative juices flowing even faster. On the animation side, I’m seeing incredible progress taking static illustrations into animation, and I’ve done some testing taking a character sketch into a fully usable 3D model. All of this will enhance, or has already enhanced, our end product.
- Matt M (Director of Project Management): The most fascinating thing about the tools we have access to is that the flaws they have today are very temporary. We have massive opportunities to transform real footage we can capture in our studio into things that cannot be done on shoe-string budgets without the use of AI (if desired). AI video is transforming the way we scale. There are already tools available to clone your voice, your likeness, and movements. The main decision will be determining which deliverables require precision and which can succeed without as much polish.
