An Enthusiast
Brand is Brewing
Identity Design • Packaging Design
Package Design
Caffelli worked tirelessly to design, collaborate and research with Nossa Familia’s roasters and management in order to ensure that the client’s vision and objectives for the project were met. A new logo, brand colors and coffee packaging were created through a highly collaborative group effort, all while ensuring that the assets created exemplified Nossa Familia’s quality product and rich family history.
Choosing a bright and inviting color to represent the brand was a crucial consideration, since this makes a huge impact on how the coffee bags are perceived in-store. The final, iconic logo features a leaf on the left and flame on the right—both placed like hands, holding a coffee bean in the center.
Final Results
Already, the rebrand has accounted for a 400% lift in sales. We are grateful to have been able to create high impact work that will help brew a loyal consumer base of coffee-loving enthusiasts in the coming years.
Creative Services Delivered
- Logo Design Research & Sketches
- Brand & Identity Final Artwork Creation
- Package Layout & Design
“I think all of us in the room got goose bumps when we first saw the logo.”
—Augusto Carvalho Dias Carneiro, Owner—Nossa Familia Coffee
