These are independent perspectives from our Leadership Team. They may or may not align with strategic recommendations for current clients, and/or may simply be the way we feel as individuals. Rather than giving you a curated blog article, we wanted you to know how we, as humans, think.
- Marcelo (CEO): Reporting is an art at Caffelli. We don’t love just giving number dumps. I imagine a Notebook-esque LLM where we can securely build our data repository by account, and ask it hypothetical questions or benchmarking questions to rapidly pivot for our global campaigns.
- Peter (Content Director): Be prepared for AI search results to become a major component of reporting and marketing goal setting. Begin learning about how AI SEO / generative engine optimization works and its relevant key metrics so you can lead these conversations at your business.
- Matt M (Director of Project Management): Patterns are a huge factor. AI can read countless numbers of them, whatever you provide it, and what may take dozens of brains to analyze and come up with strategies can become quicker, more efficient, and dedicate the time our teams have towards executing the best options in front of us.
- Mike (Assoc. Director Paid Media): Great reporting goes beyond the data; it provides a deeper understanding of what happened and why, while identifying opportunities for efficiency and growth. Where a person might take several hours to analyze a data set and provide relevant insights, an AI engine might take seconds. Creating segmented AI projects with a singular client focus that can reference saved memories and chat history could be a game changer for campaign reporting, not only capable of analyzing large data sets in reduced time but also able to incorporate elements of strategic direction and intent in the output.
