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Building a Home for the
Slack Dev Community

Caffelli Created A New Home For Slack Devs

Web Development

Web UX & Design

SEO

By embedding directly into the client’s Slack workspace, Caffelli operated as a true extension of the Slack Dev team—responding to requests same-day and maintaining the rapid communication cadence developers expect.

Slack is the operating system for work, and the Slack Developer Program is where people gather to find everything from news and announcements to tools, API enhancements, and dedicated dev environments.

The Slack Dev team needed a site to call home; a place where everything they offer the community could live in a well-organized and cleanly designed space, but one that was also simple enough for them to manage on their own.

The New Slack Dev Website

  • 1. News
  • 2. Blog
  • 3. Invitation to Connect
  • 4. Tools
  • 5. Newsletter Signup
  • 6. Developer Stories
1.5
Months
Initial Site Launch
Same-
Day
Response via Slack
Since
2024
Continuous Updates & Support

Caffelli Brought Flexibility and Fresh Design

Slack Dev needed two websites: one rolled out ASAP to be ready for Dreamforce 2023, and a second based on Slack’s upcoming brand refresh. Caffelli account managers and project managers ensured the project progressed smoothly, feedback was absorbed promptly, and deadlines were met.

Services Delivered

  1. UX & Content Audit
  2. Development Environment Setup
  3. Sitemapping
  4. Creating Reusable Landing Page Templates
  5. Site UX & Design
  6. Site Build
  7. Site QA
  8. SEO Optimization
  9. Documentation Integration
  10. Site Optimizations and Improvements
  11. Global Accessibility Review & Optimization
  12. User Feedback & Functionality Testing