Where Partnerships Power Play
Revitalizing the Intel Gaming Access Program Hub
The hub for promoting gaming technology
A Holistic Approach to Gaming Community
The Gaming Access Program isn’t just a website—it’s a full-spectrum marketing and community engine. Caffelli manages every touchpoint where Intel connects with gaming enthusiasts.
- Intel Live: A weekly community stream now in its third year, featuring run-of-show production, giveaways, the latest gaming and tech news, and showcase PC builds—reaching hundreds of thousands of viewers over its lifetime.
- Discord Community Hub: We grew Intel’s Discord from 3K to 80K+ members, managing daily engagement with a trained moderation team. This serves as the central hub for news, deals, giveaways, partner promotions (like CPU + free game bundles), and Intel Live community interaction beyond Twitch and YouTube.
- Program Lifecycle Support: From partner bundle launches to sweepstakes, we bridge Intel’s promotional programs across the GAP website, Discord, and social platforms—creating a seamless journey wherever enthusiasts want to connect.
A Hub for Promoting Gaming Technology
How do you manage a digital ecosystem that changes as fast as the gaming industry itself? You build for flexibility.
Intel required a fresh, modern look for their Gaming Access Program, a central hub that connects gamers with the latest hardware bundles, partner games, and news. Taking ownership in November 2023, Caffelli executed a complete site refresh by January 2024, transitioning the platform to a modern WordPress and Elementor stack.
We developed custom management tools that empower Intel to constantly update content without adding any friction, from promoting a new AAA title release to launching hardware-specific sweepstakes. The result is a dynamic, living site that serves as the landing point for Intel’s global gaming newsletters and the primary stage for their partner relationships.
Services Delivered
- Program Strategy & Lifecycle Management
- Live Stream Production (Intel Live)
- Community Management & Moderation (Discord)
- Community Swag Kit Fulfillment
- Giveaway & Sweepstakes Management
- Web Development & Architecture
- Custom Tool Development
- Content Management System Setup & Training
- WordPress & Elementor Customization
- Partner Coordination Tools
- Frontend & Backend Development
- Design & User Experience
- Ongoing Site Management & Maintenance
- Content Publishing Support
- Asset Creation & Optimization
- Performance & SEO Optimization
- Analytics Setup & Reporting
- Email System Integration
- Social Media Channel Coordination