WHEN MARKETING RESEARCH Meets the Rule of Cool
Connecting with unreacheable audiences
How do you reach developers, a market segment notoriously averse to marketing? By understanding exactly what interests them and creating marketing messaging that speaks their language!
Intel® AI asked Caffelli to help build awareness and use of their community assets (such as tools, learning resources, and newsletters) among AI developers, and drive sign-ups for Intel’s Metal Minds newsletter.
Caffelli’s robust research capabilities and deep industry knowledge identified a fresh opportunity to engage relevant audiences through new channels – developers of all stripes were massively over-indexed for following space-related social accounts.
But what to do with this insight? Make something so cool that it’s impossible for your audience to walk away!
Co-branded video series covering AI’s role in space exploration, featuring Bill Nye & Robert Picardo
Multi-tier contest including quizzes and in-depth project proposals
Co-branded video series covering AI’s role in space exploration, featuring Bill Nye & Robert Picardo
Intense promotion on social channels and with paid media campaigns
Email marketing campaign targeting relevant academic groups
Promotion through Neil DeGrasse Tyson’s Star Talk podcast
Co-branded web app providing all of the promotion functionality
Services delivered
- Audience Insights & Analysis
- Messaging Strategy
- Photography & Videography
- 3D & Animation
- Web & App Development
- Paid Media
- Social Channel Management
- Promotion Management
- Gamification
- Email Marketing
- Community Marketing
- Grassroots Marketing
